MILWAUKEE, WI -- Sellars Absorbent Materials is hosting its second annual “I Spy” challenge. This year, as part of Manufacturing Month and the company’s 40th anniversary, Sellars is looking for “action shots” of its products in use.

It could be a wiper cleaning a machine, a rag that’s taking care of a paint splotch or a sorbent soaking up a spill.

Whatever the situation, Sellars wants to see how its products are used on job sites, in auto shops, at manufacturing facilities and in garages, homes and workshops. 
From October 1-31, 2025, visit Sellars’ Facebook page for a chance to win. To enter, snap a picture of a Sellars’ product being used, identify which product it is and share it as a comment on that week’s “I Spy” post.

“2025 is a big year for us because we’re celebrating our 40th anniversary and our new manufacturing facility that opened earlier this summer. ‘I Spy’ is a fun way to engage with our customers and mark those milestones,” said Michelle Gross, vice president of marketing and customer experience for Sellars Absorbent Materials.
Each week during Manufacturing Month, a winner will be drawn and sent a prize package that includes a $100 Visa e-card, collection of high-end cleaning items and a supply of Bravo paper towels.

Prize Package Details
Each “I Spy” package is valued at $500 and includes a collection of handy items and products to help create a clean, fresh and healthy environment.

Roomba Combo® i5 Robot Vacuum and Mop – This nifty robot cleans carpeting and hard floors.

Pura 4 Smart Fragrance Diffuser Citrus Surf Set – Brings refreshing scents into the room.

Blueland Clean Essentials Kit - Microplastic-free formulas made with plant and mineral-based cleaning power so they’re safe for use around everyone in the family

Levoit Core® Mini-P Air Purifier – A three-stage filtration keeps kitchens, bedrooms and home offices clean and healthy.

Six-pack of Bravo paper towels – Made from 90% recycled paper and cardboard.

$100 Visa e-card

Photo caption: Each “I Spy” prize package from Sellars is valued at $500 and includes a collection of handy cleaning items, a supply of Sellars’ Bravo paper towels and a $100 Visa gift card.

Spying Sellars’ Products

Many businesses and consumers may be familiar with Sellars’ TOOLBOX® Blue Shop Towels and TOOLBOX® White Rags.
The TOOLBOX blue towels are made with 60% recycled fiber and are found in auto shops, manufacturing facilities, garages and homes. For DIYers, the white rags are great for painting, staining, wallpapering and many other uses indoors and out. Plus, they’re made from up to 45% recycled fibers.

Photo caption: Snap a picture of any Sellars’ products being used, including Sellars’ TOOLBOX® Blue Shop Towels and White Rags, for a chance to win a $500 prize package. Visit the company’s Facebook page for more details.

Sellars’ wiping products for the commercial markets are sold nationally through janitorial/sanitary, industrial, safety and specialty distributors. Its consumer products are available at retailers nationwide, including Home Depot, Lowe’s, Menards, Mills Fleet Farm, Blains Farm & Fleet, Tractor Supply, O’Reilly Auto Parts and NAPA.
For more information on Sellars and to see the company’s products, visit Sellars.com.