MARLBOROUGH, MA -- In a powerful show of appreciation for the individuals who run toward danger when the world calls, BTL Industries announced the launch of its latest BTL Cares initiative — a nationwide campaign to support the mental and physical health of firefighters.

Through partnerships with select clinics in high-risk wildfire regions, BTL will offer complimentary Exomind™ and Emsculpt Neo® treatments to firefighters. These cutting-edge technologies address two of the most critical wellness challenges facing first responders today: mental fatigue and soft-tissue injury recovery.

"We believe that even the strongest deserve support," said John Ferris, VP of Marketing. "This is about showing up for those who show up for us every single day."

A Human Crisis Behind the Heroism

According to national data, up to 30 percent of firefighters experience behavioral health issues, including depression, PTSD, and anxiety — often worsened by physical injury, lack of recovery time, and repeated trauma exposure. Yet, many remain reluctant to seek help.

BTL's Firefighter Initiative aims to change that by offering a science-rooted, stigma-free path to healing. With non-invasive, FDA-cleared technology, firefighters can receive treatments that support mental clarity, physical recovery, and emotional resilience — all without medication, surgery, or downtime.

Why Exomind™ and Emsculpt Neo®?

Exomind™ supports brain function and emotional regulation using ExoTMS technology, stimulating key brain areas, restoring healthy brain activity and enhancing neural connectivity. This may help improve mood, mental clarity and emotional resilience.

Emsculpt Neo® delivers high-intensity focused electromagnetic energy to strengthen muscles and accelerate post-surgical or post-injury rehabilitation while increasing range of motion, mobility and flexibility.

Together, they form a comprehensive wellness protocol for first responders who give their all — often at great personal cost.

A National Call to Action

BTL invites medical providers, community leaders, and the media to join in amplifying the message: "Heroes Deserve Healing." Participating clinics will be recognized as Official BTL Cares Partners, complete with campaign materials and community engagement tools.

For more information on how to support or participate in the BTL Cares Firefighter Initiative, visit BodybyBTL.com