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Lutzie 43 Foundation Partners with ALEA on Safe Driving Initiative

Print Article Contributed by FSM Staff

BIRMINGHAM, ALA -- The Lutzie 43 Foundation is partnering with the Alabama Law
Enforcement Agency (ALEA) to co-promote the foundation’s 43 Key Seconds safe driving
initiative. The initiative aims to create the first nationally-recognized symbol for distracted and
impaired driving awareness and prevention.

“The Lutzie 43 Foundation started the 43 Key Seconds initiative in memory of my son, who lost
his life in a car accident caused by completely preventable circumstances,” said Mike
Lutzenkirchen, Philip’s father and Executive Director of the Lutzie 43 Foundation. “We’re
honored to partner with ALEA as we work together to create change in the way Alabama drivers
behave on the roads. I strongly believe our key can become the nationally-recognized symbol
for safe driving and serve as a constant reminder for drivers to prioritize safety when they get
behind the wheel.”

The goal of the 43 Key Seconds initiative is to prevent crashes and fatalities caused by
distracted and impaired driving by providing drivers with a physical reminder to stop and
prioritize safety behind the wheel. This is accomplished through the 43 Key Seconds key, which
drivers keep in their cars as a reminder to complete the safe driving checklist: clear head, clear
hands, clear eyes and click it.

The National Safety Council has established April as National Distracted Driving Awareness
Month, which is recognized by the U.S. Department of Transportation’s (USDOT) National
Highway Traffic Safety Administration (NHTSA). During this month, the Lutzie 43 Foundation is
running a full-scale awareness campaign to spread the 43 Key Seconds safe driving message.
The partnership with ALEA is the beginning of a larger, nationwide effort to spread the 43 Key
Seconds message.

The Lutzie 43 Foundation launched the 43 Key Seconds campaign in October of 2018 after
benefiting from a grant from the Arthur M. Blank Family Foundation. The campaign aims to
create change in memory of Mike Lutzenkirchen’s son Philip Lutzenkirchen, former Auburn
University football student-athlete (2009-2012) who lost his life as a passenger in a car accident
that involved both distracted and impaired driving.

The 43 Key Seconds initiative has been supported by prominent names in athletics, including
Gus Malzahn, Dabo Swinney, Nick Saban, Cody Parkey, and more. Additionally, the Lutzie 43
Foundation has partnered with high schools, colleges, corporations, associations, law
enforcement and government entities to create change among students, employees and in
communities.

 

 

 

 

 

 

 

 

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