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Red Wing Shoe Company Announces First Store in Malaysia

Print Article Contributed by FSM Staff

KUALA LUMPUR, MALAYSIA -- Red Wing Shoe Company, provider of safety footwear, announced the grand opening of its new Red Wing Store in Kuala Lumpur.

The company understands the demands of providing absolute protection, comfort and durability on the jobsite, and now brings this customized shopping experience to its Malaysia customers.

Located in the Avenue K Shopping Mall, the Kuala Lumpur store features Red Wing’s full head-to-toe PPE offering, including protective footwear that meets or exceeds standards such as EN ISO and ASTM, flame resistant workwear, safety glasses, gloves, as well as other personal protective equipment and accessories. In addition to supporting the Southeast Asia energy market, the store will offer Vasque®, Red Wing’s product line of performance hiking boots and shoes, and its Heritage collection of handcrafted work-inspired lifestyle footwear, created for any occasion.

Leather chairs, brick walls, custom fixtures and a state-of-the-art sound system bring visitors into an industrial work-themed atmosphere that provides comfort for shoppers and connects them with the core principles of the Red Wing Shoe Company – safety, performance and service. Visitors enjoy complete peace of mind with one-on-one expert assistance from Red Wing employees familiar with the needs of each customer’s work environment and purpose. Red Wing’s service level is second-to-none, and customers leave with the knowledge of how to properly take care of their feet to have comfort and be effective on the job. The signature Kuala Lumpur store offers the footwear industry’s premier foot-scanning technology, which quickly identifies an individual’s unique arch type, foot size and pressure points, revolutionizing the science of shoe fit and comfort.

The new store is a result of Red Wing’s longstanding collaboration with Leeden National Oxygen Ltd (Leeden NOX), a distributor partner for over four decades. While the store opening marks the first Red Wing brick-and-mortar store in Malaysia, the two organizations have successfully opened and sustained stores in Singapore. Red Wing and Leeden NOX are delivering to Southeast Asia premier destinations for modern craftsmanship, personal service and premium footwear, while leveraging their significant industrial expertise to keep work crews safe and productive.

“Red Wing Shoe Company has been a leader in the footwear industry for over 110 years, and for more than 50 years it has grown to become a top provider of head-to-toe solutions for the international energy industry,” said Paul Olson, managing director, eastern hemisphere for Red Wing. “From oil rigs to shipping docks, factory floors to refineries, we’ve supported Malaysian oil and gas workers for over three decades through our distribution services, and we’re now excited to offer those workwear products as well as new offerings for lifestyle and hiking footwear through our Kuala Lumpur retail store location.”

In its home country of the United States, Red Wing has an enviable retail platform, currently opening a new store approximately every eight days. Through a close network of long-standing global partners, Red Wing has increasingly opened new stores across the globe to make its innovative and dependable products even more accessible to fans of its premium-quality craftsmanship.


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